Projects
I've been lucky enough to manage creative briefs for some of the world's leading brands, both in-house and within global agency environments.
From art directing photoshoots for one of London's most iconic and well-known restaurant brands, The Ivy, in Dubai, to casting models for Emirates Airlines ads, and producing marketing collateral for the world's leading luxury hotel brand, One&Only hotels.
Based in the Middle East for ten years, I've led brand identity rollouts for pioneering Middle East arts and culture initiatives, worked with leading portrait photographers and videographers, and overseen the design and print of exclusive global brands. Most recently, I have driven the marketing and digital design strategy for a pioneering Generative AI proptech startup.
Client Services / Production
One&Only Dubai
Having helped establish One&Only Royal Mirage as Dubai's most romantic beach resort, I worked closely with One&Only to launch their latest resort on the city's iconic Palm Island.
Pre-opening, our team developed the full suite of resort collateral, as well as developing a range of brand identities for the resort's restaurants and bars.
DP World Tour Championship
Client Services / Production Manager
Working alongside the creative director, and managing a team of print and online designers, I oversaw the creative and end-to end production of the full range of on and off-course event material.
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Heralded internationally as the world's richest golf tournament, the DP World Tour Championship sees some of the game's biggest names descend on this venue.
Included Print Collateral, Ambient Media (balls, PR gifts, media backdrops etc), Print & Online Media Advertising, Environmental Design, Web Design & Development​.
The Ivy, Dubai, Rivington Grill and The Noodle house for Jumeirah Restaurant Group
Creative Direction, Client Services
On behalf of Caprice Holdings, I worked with the marketing team at Jumeirah Restaurant group to launch the world-famous restaurant brand, The Ivy, in Dubai. Commissioning a leading food and interior photography, and adhering to strict brand guidelines, I helped to successfully establish the global brand in its flagship Dubai venue. Additional work for Caprice Holdings in the region, included the design and marketing of F&B collateral and interior photography for London bistro chain, Rivington Grill.
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I also led the project to create a range of promotional material for Jumeirah Restaurant Group’s fast-growing franchise chain, The Noodle House. This creative work covered Print Advertising, Cinema Advertising, Art Direction and Video Production and more.
Dubai Photography Exhibition
Print and Online Production, Creative Direction
As part of the client services team, I worked on the development of a full brand and marketing launch of a pioneering arts and culture photo exhibition in Dubai. The project encompassed full brand identity design, brand guidelines, and an extensive marketing and advertising campaign across print, outdoor and online.
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The esteemed event - Dubai Photography Exhibition, was held under the patronage of His Highness Sheikh Hamdan, the Crown Prince of Dubai, and organised by the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Award (HIPA).
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The exhibition showcased 129 photographers from 23 countries including some of the world's most famous photographic works.
Jumeirah Golf Estates
(Ft. Jamie Oliver shoot)
Client Services / Production
As one of Dubai’s most exclusive residential developments – as well as the city’s leading golf destination, and home to the European Tour – Jumeirah Golf Estates demanded a no-compromise approach to its communications.
Working from pre-launch, I managed the design of a wide range of material that successfully established JGE as a one of the Emirate’s most desirable places to live, work and play.
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Included Print Collateral, Print & Online Advertising, Environmental Design, Web Design and Development.
Bacardi Martini
Client Services / Production
I worked with the client and design team, taking briefs, managing deadline and coordinating the production of an extensive range of creative sales-support materials, menus and print collateral for one of the world’s most recognisable drinks brands.
Working with the existing brand identity, but with a fresh creative direction, the scope covered Print Collateral and Packaging.
Swarovski Crystals
Client Services / Production
Working directly with the client, and setting the design briefs with the studio, I oversaw the production of Swarovski’s brochure to promote its opulent range of crystals to Middle Eastern women.
The project included Print Collateral Design, Art Direction, Photography and Print Finishing.
