Projects
Project Director
As Director of Projects, I oversee all global initiatives, partnerships, and internal operations, driving commercial growth, brand development, and the smooth day-to-day running of the World Sports Photography Awards.
My remit covers key business functions including marketing, digital, operations, and commercial development, ensuring strong alignment, efficient processes, and consistent brand execution across international markets.
I lead the end-to-end delivery of projects and partnerships with global sponsors, sports federations, and strategic partners, while managing high-profile relationships—including Canon as official imaging partner—and improving workflows to support teams and achieve key objectives.
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Client Services / Production Manager
Led client services for Formula 1 Arcade’s new brand guidelines, covering identity, visual language, photography, and motion graphics - ensuring alignment with main F1 brand.
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Worked closely with the F1 Arcade Marketing and design team to syncronise all brand touchpoint, from fonts and tone of voice to global social media design formats for the new 2025 campaign.
Client Services / Production
One&Only Dubai
Having helped establish One&Only Royal Mirage as Dubai's most romantic beach resort, I worked closely with One&Only to launch their latest resort on the city's iconic Palm Island.
Pre-opening, our team developed the full suite of resort collateral, as well as developing a range of brand identities for the resort's restaurants and bars.
DP World Tour Championship
Client Services / Production Manager
Working alongside the creative director, and managing a team of print and online designers, I oversaw the creative and end-to end production of the full range of on and off-course event material.
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Heralded internationally as the world's richest golf tournament, the DP World Tour Championship sees some of the game's biggest names descend on this venue.
Included Print Collateral, Ambient Media (balls, PR gifts, media backdrops etc), Print & Online Media Advertising, Environmental Design, Web Design & Development​.
The Ivy, Dubai, Rivington Grill and The Noodle house for Jumeirah Restaurant Group
Creative Direction, Client Services
On behalf of Caprice Holdings, I worked with the marketing team at Jumeirah Restaurant group to launch the world-famous restaurant brand, The Ivy, in Dubai. Commissioning a leading food and interior photography, and adhering to strict brand guidelines, I helped to successfully establish the global brand in its flagship Dubai venue. Additional work for Caprice Holdings in the region, included Print, Cinema Ads, Video Production and interior photography for London bistro chain, Rivington Grill.
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I also led the project to create a range of promotional material for Jumeirah Restaurant Group’s fast-growing franchise chain, The Noodle House.
Dubai Photography Exhibition
Print and Online Production, Creative Direction
As part of the client services team, I worked on the development of a full brand and marketing launch of a pioneering arts and culture photo exhibition in Dubai. The project encompassed full brand identity design, brand guidelines, and an extensive marketing and advertising campaign across print, outdoor and online.
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The esteemed event - Dubai Photography Exhibition, was held under the patronage of His Highness Sheikh Hamdan, the Crown Prince of Dubai, and organised by the Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Award (HIPA).
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The exhibition showcased 129 photographers from 23 countries including some of the world's most famous photographic works.
Jumeirah Golf Estates
(Ft. Jamie Oliver shoot)
Client Services / Production
As one of Dubai’s most exclusive residential developments – as well as the city’s leading golf destination, and home to the European Tour – Jumeirah Golf Estates demanded a no-compromise approach to its communications.
Working from pre-launch, I managed the design of a wide range of material that successfully established JGE as a one of the Emirate’s most desirable places to live, work and play.
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Included Print Collateral, Print & Online Advertising, Environmental Design, Web Design and Development.
Bacardi Martini
Client Services / Production
I worked with the client and design team, taking briefs, managing deadline and coordinating the production of an extensive range of creative sales-support materials, menus and print collateral for one of the world’s most recognisable drinks brands.
Working with the existing brand identity, but with a fresh creative direction, the scope covered Print Collateral and Packaging.
Swarovski Crystals
Client Services / Production
Working directly with the client, and setting the design briefs with the studio, I oversaw the production of Swarovski’s brochure to promote its opulent range of crystals to Middle Eastern women.
The project included Print Collateral Design, Art Direction, Photography and Print Finishing.
